Established in 1998, The 41510 Brand Apparel is a niche-brand based in San Francisco, California, USA. We cater to San Francisco Bay Area Movers & Shakers, Frequent Travelers and Natives who live out-of-town. Our brand is well known for Shirts, Headgear and Towels. We have also produced Linen Suits, Custom Leather Coats & Outfits, Tracksuits, Bathing Suits, and Jeans.

   For many people our brand is a badge, much like the Yankee's "NY" for New Yorkers, the Braves "A" in Atlanta, Georgia, and the Dodgers "LA" in Southern, California and the Nike "Swoosh".

   For others, a piece of The 41510 Brand is a rare item that you won't see on every 14 year old.

We have a two part mission:

1. Through our brand, we want people worldwide to represent and/or recognize the San Francisco Bay Area.

2. Offer quality product and classic designs through limited release pieces that will stay in rotation long after the latest fad.

   The majority of our marketing is done through sponsorships, endorsements and word-of-mouth. We believe a good idea is not forced down your throat.

   The 41510 Brand Apparel creator/operator is Trav Lyrics, a graphic designer by trade.